I always prefer the dark and gothic, infused with a little humour if possible! I wanted to create something simple, fun and wearable but with a devilish element. Skulls are both beautiful and slightly disturbing, and I love the way they look alongside bright cheerful colours.
I made a few bracelets just for fun and everywhere I went people commented on them and wanted to buy one. I decided to make a temporary sales website to see what happened. A Fashion Editor who had seen the bracelets featured them in the Evening Standard. By the following morning, I had already sold out of many colours and my inbox contained emails from the buyers at Paul Smith and also a lady called Elizabeth Galton (formally the creative director at Links) who both wanted to meet for a chat about stocking the bracelets.
I had a good feeling about the bracelets but I am surprised at just how popular they are. I think it is a good time for affordable luxuries, possibly that is why they have done so well.Has it been hard launching Elkin at the same time as doing your styling work?
It can be hard. The busy sales period before Christmas was particularly difficult! There are always plenty of things on my to-do list!
Would you ever leave your stylist job and fully concentrate on the jewellery?
I love my styling work, but once I have grown the company a little more, I would definitely like to concentrate on jewellery full time.
My wardrobe staples are probably a good cape, super high heeled boots and skinny jeans. My favourite brands change all the time but at the moment I am very fond of Carven, Opening Ceremony and if money was no object, Mcqueen and Balenciaga!
Every woman is different, but consider what three items in your wardrobe you actually wear the most -perhaps dark trousers, a grey sweater and an oversized handbag- and then buy the best quality and fit you can afford. If the core of what you are wearing is good then you can play around with other high fashion/cheaper items and still look chic!